It is no longer a secret to anyone that India is an emerging economic power and an increasingly important location for innovation. More and more multinational companies are increasingly locating their advanced research and development (R&D) operations in India to draw on the nation’s highly trained scientists, engineers, and managers. In the process and despite the many challenges India is changing from a locus of low-cost contract research and reverse engineering to a global center of high-value, indigen…

On July 22, our Day 2 of EXPO 10, we will talk with global industry leaders and dive into the newest tech trends. Our 29 Startups and 29 Partners will present their new developments in the fields of #mobility, #sustainability, #production, and #enterprise via interactive breakout sessions and innovation streams! Join the pilot sessions to discuss with the startups, partners, keynote speakers, and panel experts themselves and meet the Partner, Startups and the Team behind Startup Autobahn Plug and Play.

Breakout Sessions & Content Stream Startups, Partners, VCs and attendees meet in tech and interest-specific breakout rooms (alias Master-Classes). Facilitated group discussions, deep exchanges, and workshops.

Especially relevant for Engineering Managers, Software Developers, Architects, Embedded Engineering teams, CIOs, CEOs (Start Ups, SMEs, enterprises), and CTOs.

This session will focus on the issues related to automotive software management today and how to resolve some of these issues through modern toolchains and how ML on source code and big code approaches can be leveraged to deliver powerful solutions to development teams.

Software development teams focus their time and effort on developing new features, correct problems, respond to defects, and change handling. When done proactively, the teams are able to create, design, and work on features and tests in a structured and productive way to create value for the projects and organization. On the other hand, a reactive approach would lead to unplanned work, interruptions, and errors forcing the teams to focus less thereby impairing their performances. Due to the project timelin…

Today, customer-centricity is a crucial success factor and companies are changing the way they operate to meet and exceed client expectations. At the same time, we are experiencing a 'technology explosion' on the market that companies need to keep up with.

So how can companies master the current challenges and unlock their full potential?

Sam Mantle, Executive Vice President of Digital Engineering at DXC Technology, is sharing success stories and key insights on how customer centricity can mean different things in different situations. He reveals how to create experiences when focusing on customers and integrating technologies, and how collaboration can help you achieve that goal.

Especially relevant for press and decision-makers of the automotive industry

Mercedes-Benz will give insights into its philosophy of sound design for electric vehicles and the idea behind the energizing comfort programs. Endel keynotes are always creative and engaging, using bold art graphics and visionary concepts.

A brief introduction into the EQS Sound Experience, Mercedes-Benz first interactive sound platform for EVs and the Energizing Comfort programs in the EQS, that offer holistic media compositions, combined with top of the line comfort functions. With the absence of motor and feedback sounds in the EV, a new era has begun, where sound design can help to make the usage of cars more intuitive and is needed as guidance for a better user experience. Wellness and productivity for drivers. The future of in-car expe…

Discussing the advantages and opportunities that a research campus ARENA2036 offers startups, followed by a Q&A session. Get an insight into how start-ups work and what is possible with a strong network and partners.

We will discuss the following questions: What advantages and opportunities does a research campus offer startups?

Especially relevant for OEMs and Autom, Suppliers in interior 

We will showcase a solution on how to illuminate roof liner materials in a thin system with dynamic lighting. Learn more about the showcased solution and ask questions about the underlying technology and application. We will show our small prototype and want to discuss what customers and car buyers would like to have in the sphere of light in the roof system.

We give the stage to STARTUP AUTOBAHN’s extensive network of industry-leading companies, disruptive startups, and world-class VCs.

Speakers are:

• Achim Loeffler, Head of Digitalization, Sustainability and PMO at BASF
• Inga Stoll, Projektmanager Material Efficiency at Bosch
• Andy Grau, Innovation Manager at Porsche
• Serge Gaudin, Director, Sustainability & Strategy at Novelis

We will discuss the following questions:

• What parts of the supply chain constitute the biggest pain points and should be addressed first for a circular economy?
• How can you improve those processes in a globalized world?

Meet the Community in 1:1 Sessions or join the stream to get an overview of what is happening the next full hour in our 6 parallel streams.

Especially relevant for Engineers, aftersales editors, production planning, development, workshops, and technicians.

Get to know the challenges and day-to-day tasks for the Porsche Aftersales department – from repair validation over repair media creation to defining service-time and -package.

With the support of SPREAD, Porsche is gradually building a cross-departmental (aftersales-wide) intelligent CAD/Product-solution that, through its analytics and data enrichment capabilities, digitizes and democratizes product understanding. Making this product understanding accessible to each and every employee in the aftersales department.

Especially relevant for anyone interested in Autonomous Driving, AI, Data Privacy, Computer Vision, Image and Video Data Processing at scale (Roles could be Autonomous Driving BU Decision Makers, Data Scientists, Data Architects, AD Strategy, Data Privacy Officer, Data Protection Manager, Data Compliance Manager, etc.).

Most of us have been recorded by an odd-looking mapping vehicle at some point and were probably wondering what was going on. Why are these cars filming their environment and what is happening with the recorded data? At the same time, how can companies possibly ensure the protection of personal data in line with GDPR without having the consent of each recorded individual? As next-generation AD & ADAS functionality based on high-quality image data requires vehicles to be equipped with multiple cameras, the d…

As automakers push toward the electric future, recycled and sustainable materials offer solutions to continuously innovate and drive the mobility industry forward. These novel materials do not just challenge the existing car materials industry but conform to the industry’s, and customers’ interest in more environmentally friendly options.

We will discuss the following questions: Green materials - what makes a material sustainable? What are the main conditions for sustainable materials and what are the differences between OEMs and Tier 1 Suppliers?

In the last year, we have experienced an acceleration of the digitalization efforts across almost all industries - this is changing the expectations of customers.

As the number of digital innovation projects we are running increases, we propose it is time to share experiences and learn from others on what works and what does not.

In this session, we will share hard-learned management lessons on how to run digital innovation projects. With a panel of industry partners, we will get an overview of the challenges and tips on how to overcome them.

Especially relevant for VCs, Policy Makers, OEMs and Tier 1 Suppliers 

Join BOSCH, TÜV Rheinland and Kontrol while they discuss the next steps to introducing autonomous systems onto our roads and how far away we are from mass-produced and sold autonomous vehicles. This topic is relevant as the introduction of autonomous systems into society will have a huge impact on services as we know them, road safety and overall future operations. Join us in our discussion for the next steps to creating AMAAS.

Learnings will include current lighthouse projects, necessary next steps to autonomy from the perspectives of certification (TÜV), a supplier (Bosch), and a solution provider for autonomous systems with rule-based mathematics (Kontrol).

Especially relevant for OEMs and Tiers, Sustainability, Digital, Supply Chain, and Procurement.

In this session, we will present the concept of tokenization and a proposal for a digital Certificate of Analysis (CoA). The combination of the two will be an important enabler for sustainable products and a circular economy. Additional topics: Data privacy, Interoperability, Usage control, Traceability, and Quality CoA as an enabler for Circular Economy

What learnings or insights will the participants take away from the session?

Especially interesting for R&D Executives and Experts, Innovation Managers and Advanced Material Experts

Reduction of weight and costs with simultaneously increasing power efficiency are the main drivers in vehicle development and future drive train applications.

The lightweight design of vehicles can be achieved in many different ways that include material substitution, wall thickness reduction, redesign of the part shape and size, elimination of redundant parts, and consolidation of several parts into one or two without sacrificing the overall structural integrity. The combination of polymers and metals enables a hybrid design, merging the best of both worlds. To this extent, the metal coating of polymer parts can serve as an alternative to metals. The entire sup…

Especially relevant for Commercial trucking Companies and Trucking OEMs.

ZF/Wabco and Gestoos are going to showcase their recent joint development efforts for a real-time intelligent vision solution for commercial trucking trailers. Gestoos’ expertise in computer vision and machine learning along with ZF/Wabco’s deep experience and knowledge of commercial trucking systems proved a winning combination. ZF and Gestoos worked on efficiency and safety related use cases for cargo trailers.

We are at a stage in the computer vision evolution where technology can understand what is happening in real-time. This can be used not only to generate safety alerts when anomalies are detected but also to deliver live cargo data which can be used to optimize operating logistics.

Meet the Community in 1:1 Sessions or join the stream to get an overview of what is happening the next full hour in our 6 parallel streams.

Autonomous driving applications represent a major innovation for the automotive industry, accelerating the road to autonomous driving. In this session, Bosch, DXC, Hyundai and Murata discuss the key trends and requirements of core technologies for autonomous driving in the near future and will deep dive into the infrastructure needed to bring autonomous driving on the road. Further, our partners will share their experiences on pilot projects and will present how autonomous driving technologies have impacte…

Are you a start-up or SME looking to deliver a new product or service into the CAM ecosystem and would like to receive a share of £500,000 funding for testing and development.   The Zenzic CAM Scale-Up programme offers invited start-up/SME participants an opportunity to develop innovative CAM solutions at pace. Selected SMEs will get the opportunity to partner and collaborate with corporate partners throughout the programme. The goal for participants is to complete the programme with ready-for-market produ…

At our EXPOs we always try to answer some of the most challenging questions our corporate partners are currently facing. Even though the last months were strongly influenced by the COVID-19 pandemic, the topic of sustainability, in all its facets, is still very relevant for every company, no matter from which industry. As companies follow different strategies in order to reach their sustainability goals and to implement their zero net strategies, the panel seeks to answer the question of how companies can …

Especially relevant for HMI Designer, Vehicle interior department from OEM, Surface technology expert, Engineering from Touch & Sensing.

Motherson is actively working on innovative solutions for intuitive HMI for touch sensing and lighting with a variety of surface technologies. It has tied up with Dycotec and Sensel for two different projects. Dycotec is providing a solution for transparent ink based on which a touch sensor film was produced and integrated together with a display for a high-resolution touch experience. Sensel is providing a solution of touch and haptic which is integrated with a soft surface material for an intuitive HMI c…

Professional drivers of commercial vehicles have stressful jobs. These mobile workers are the force behind the rapidly-expanding business of last mile transportation. In this session we’ll show how the use of advanced AI-powered voice technology can improve the performance and the safety of a fleet and help to onboard new drivers in less than half of the time.

During the Corona pandemic, professional drivers became one of the backbones of our economy. An ever-growing amount of e-commerce and goods being ordered online has created a pressing urgency for transportation fleets to maximize efficiency. The optimization of routing and tour planning is already being pushed to the edge. However, improving the way drivers are working is the way to solve some of the biggest problems. German Autolabs has developed unique solutions using advanced voice assistant technology …

A safe autonomous future requires fast and intelligent technologies that can identify, track and trace objects faster than the human senses. Reducing the lives threatened by the human biological limitations but also pressuring the technologies to continuously work without a single error. Pär-Olof Johannesson CEO Terranet shares his thoughts on what tomorrow’s technologies can do to ensure safety faster and all the way.

Especially relevant for executives – general Managers, VPs, Business People – or engineers – software, r&d – in OEMs and Tier 1 in the automotive space who are interested in 3D vision solutions to accelerate mass-market production.

NODAR is a leading provider of camera-based 3D vision software technology. By 2025, all autonomous vehicles – passenger and industrial – will require 3D perception systems to understand their environment and provide the high level of safety required for ADAS and autonomous vehicles.

Meet the Community in 1:1 Sessions or join the stream to get an overview of what is happening the next full hour in our 6 parallel streams.

Especially relevant for Human Resources Managers, company catering managers, sustainability managers, and controllers

Production forecasts are part of everyday life in industrial operations. Until now, however, colleagues in the kitchens of the same companies have not been supported by state-of-the-art technology in the same way as the processing area. Machine learning forecasts are changing that, supporting kitchen teams and creating process reliability. Porsche was able to pilot Delicious Data's forecasting solution last year and is now rolling it out to all sites.

Especially relevant for Corporates that might be interested in MVA startups.

Discover MVA, the first Italian accelerator dedicated to the automotive sector and meet the startups that were selected for the 2021 batch.

Motor Valley Accelerator foresees every year a 5-month path for early stage startups based in Italy and puts in contact structured companies and institutional actors with the best innovative scaleups at international level. The best Italian startups in the mobility sector, selected by Plug and Play and CRIT, will benefit from the expertise, network and investment capacity of the partners of the Motor Valley Accelerator, with the ultimate goal of developing new and cutting-edge technological solutions and i…

Especially relevant for automotive and complex production creation, quality management, make use out of product data and closed-loop manufacturing

In the session, we want to discuss the digital initiative of Mercedes-Benz and the challenges for the company. We want to show how we solved it with the product intelligence platform of SPREAD to ensure the quality in the production area of the new s-class.

We are in the vehicle internal electrical communication and wiring. We want to get used out of this data for Daimler internal processes and the creation of the highest quality products

We give the stage to STARTUP AUTOBAHN’s extensive network of industry-leading companies, disruptive startups, and world-class VCs.

Especially relevant for OEM´s and Tier one executives in charge of ADAS, AV and HMI.

Motherson and Gestoos are going to show a breakthrough on how OEMs can easily and efficiently enable vehicles to understand human movements & behavior in real-time. 

Gestoos brings its expertise in machine vision. Gestoos and Motherson worked on the safety-related use case of child presence detection using a vision system. The use case idea is validated for early-stage R&D using Gestoos’ Creator annotation and model generation platform utilizing a limited number of test sequences and without the user needing any in-depth knowledge of computer vision or AI.

Especially relevant for Automotive Industry Experts, Mobility Experts, IT Experts. More specifically: Connected Mobility -, Software Development -, Aftermarket -, Quality Management -, and Automotive Cyber Security Units 

OTA Update Functionality is gaining relevance due to ever gaining complexity of software in vehicles. Around that professional solutions have to be implemented taking into consideration aspects of security, continuous improvement, social/geographical factors, functional safety, etc. Simultaneously these developments lead to significant economical potentials that automotive companies have to unlock.

Especially relevant for busy executives and leaders with P&L responsibility, who are always looking for an edge and care a lot about achieving better business results.

The business world became more uncertain, complex, and dynamic than ever before. In uncertain times many organizations accepted to fly blind resulting in the fact that most companies are not performing at their full potential. Business Leaders of the 2020s, however, understand that their ability to make effective and fast decisions prevents their organization from being blind to changes in market conditions, customer perceptions, and their business models. Augmented decision-making improves your ability to…

The key note targets the jungle of new buzzwords for example AI in the field of human-machine communication. We all know the problem that information is still too often incomplete or communicated incorrectly. But how can we make human-machine communication more efficient and how can we get more out of our data without losing the whole overview? This is the central question of this session.

Meet the Community in 1:1 Sessions or join the stream to get an overview of what is happening the next full hour in our 6 parallel streams.

Meet the Program 10 Startups at their digital booth in HopIn: Atlatec, Beeplanet, Brighter AI, Cybellum, Delicious Data, DesignLED, Drishti, Dycotec Materials, Embold, Endel, Excelfore, German Autolabs, Gestoos, Kontrol, NODAR, NXRT, PeakBoard, PlanCo, Polymertal, PreAct Technologies, S1Seven, Sensel, Spread.ai, Terranet, Textia, Vencortex, Viezo, WheelMe, and Yuri Gravity

Meet the Program 10 Startups at their digital booth in HopIn: Atlatec, Beeplanet, Brighter AI, Cybellum, Delicious Data, DesignLED, Drishti, Dycotec Materials, Embold, Endel, Excelfore, German Autolabs, Gestoos, Kontrol, NODAR, NXRT, PeakBoard, PlanCo, Polymertal, PreAct Technologies, S1Seven, Sensel, Spread.ai, Terranet, Textia, Vencortex, Viezo, WheelMe, and Yuri Gravity

Especially relevant for Cyber Security experts, compliance experts, and anyone interested in cybersecurity and regulatory compliance in connected cars.

This session will address the growing frustration of automotive players with their complex and practically invisible software supply chain, how it impacts product security and how the industry can overcome those via Cyber Digital Twins technology. We're currently in a PoC with Cybellum, a specialized vendor in enabling automotive players to develop and maintain securely connected components on the Cyber Digital Twins Platform.

ZF pursued a precrash sensing project with PreAct that could reliably predict an imminent collision, using a low-cost sensor. NHTSA and other road safety agencies have determined that the vast majority of injuries and deaths can be prevented if an imminent collision can be reliably detected only milliseconds prior to impact. PreAct and ZF agreed to collaborate on a precrash system design and testing and have so far achieved excellent results using PreAct’s novel sensors and edge processing combined with ZF…

Especially interesting for Automotive OEMs, Supplier of OEMs, Insurers and Startups working in the IoT field

Through an interactive workshop with Plug and Play Insurtech Munich, you will learn how insurers can use IoT technologies to develop new risk models and target new segments of the commercial mobility & manufacturing industry. This session will highlight the cross-industry importance of machine to machine economy and how to leverage IoT devices for better decision-making across industries.

We will discuss the following questions: Are players across the different industries properly benefiting from IoT technologies? Are there still gaps in the market?

**Meet the platform aware: ** They are the sustainable lifestyle platform. They re-define the way to become sustainable. They create the Leitkultur of new sustainable thinking for individuals and corporates.

In this panel industry experts will talk about the potential of XR in vehicle sales & development using emerging technologies in the field of cloud computing, 3D Processing and immersive media.

Not only the look and feel of cars have evolved in the past years, but also customer preferences and priorities have changed towards a more sustainable and electrified future. These novel changes not only challenge the existing mobility industry but also affect the whole ecosystem. OEM’s and suppliers have already tackled this ongoing challenge and will share their experiences in the upcoming session.

Participants will gain insights on the role of the car of the future and customer’s preferences and priorities. Further, the panel discusses the car of the future in the automotive industry and their differences between OEMs and Tier 1 suppliers and will give insights about pilot projects with startups from our partners Plastic Omnium, Mercedes-Benz, and Porsche.