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Anchor Partner

Company Name

Motherson

Headquarters

🇮🇳 India

Partnership Type

Anchor Partner

Partner of STARTUP AUTOBAHN since

February 01, 2019

Programs participated in

Program 6

Program 7

Program 8

Program 9

Program 10

Official Website

www.motherson.com

Social Media

Press Release by Motherson

210716_PI_MOTHERSON_STARTUP_AUTOBAHN_Expo_EN

Language: english

File-Type: pdf

Official Statement by Motherson

Motherson is one of the world’s largest tier 1 manufacturers of components and modules for mobility. The industries we supply are constantly evolving and we embrace and support the vision of our customers. We evolve through learning and collaborating, so STARTUP AUTOBAHN provides us with the perfect platform to meet innovative start-ups and help to bring bold ideas to life. Together we aim to be a sustainably relevant solution provider and are proud to be part of the world’s most admired OEMs.

Project Teaser

Creating a new customer experience with intuitive touch surfaces for automotive applications

When Apple introduced its first iPhone in 2007, it was equipped with a capacitive touchscreen , which was a new and exciting display technology. Previous devices were usually equipped with resistive screens, which were error-prone and imprecise. Since Apple first brought the iPhone to market, touchscreens and touch surfaces have experienced rapid technological advancements with ever shorter innovation cycles, leaving the resistive touchscreen mostly a relic of the past. Motherson is seeking to take these advancements one step further and teamed up with Sensel to develop new touch surfaces that are no longer limited to displays alone.

This Project Teaser is also featured on our agenda. Click to see more.

13:00on July 22, 2021(1:00 PM UTC)

Smart Surfaces – Motherson, Sensel & Dycotec 

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Sensel

Mobility

Sensel

Mobility

Access Startup

Improving the HMI experience by enhancing high-resolution touch sensors with advanced inks

With the rising popularity of smartphones in the past decade, touch screen interfaces have become the preferred way of controlling smart devices. This development has also affected the automotive sector, which had to rethink the interior design of vehicles to create a more comfortable and safer touch interface. In addition, customer satisfaction largely depends on how easily and effectively people are able to interact with their car. Hence, the automotive sector is looking for ways to improve sensing technology and adapt it to the automotive design.

This Project Teaser is also featured on our agenda. Click to see more.

13:00on July 22, 2021(1:00 PM UTC)

Smart Surfaces – Motherson, Sensel & Dycotec 

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

AI-based platform for the training of human activity detection and interaction models using computer vision systems

As the automotive industry shifts towards an increasingly automated future, safety features like occupant monitoring become more important. Besides the traditional detection of driver fatigue and occupant capacity, there are many other important safety and convenience use cases relating to activity monitoring and spatial interaction.

This Project Teaser is also featured on our agenda. Click to see more.

14:00on July 22, 2021(2:00 PM UTC)

Teaching Cars to See and Understand Human Behavior in Real Time – Motherson & Gestoos

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Champions of Motherson

All Attendees of Motherson

To take a look at all attendees of Motherson please check out the following link which redirects you to the companies dedicated list of participating employees.

Motherson attendee summary

Rearview clips by Motherson

Session with (and by) Motherson

A sneak peak of the agenda. Find out more on the comprehensive overview.

July 21st, 2021 – Wednesday

1:00 PM (UTC)

0:20 h

Grand Opening Ceremony – STARTUP AUTOBAHN powered by Plug and Play EXPO 10

Meet STARTUP AUTOBAHN powered by Plug and Play: all 29 Partners, Champions, and the Plug and Play Team.

Stream

Welcome

Founders Talk

Champions

Team

Read more

Together we're celebrating 5 incredible years of open innovation at STARTUP AUTOBAHN. Throughout our Grand Opening stream, we will hear from top-industry level voices and highlight some of the most innovative, game-changing technologies that have graduated from our program.

Learn what this Open Innovation Platform is all about from our 29 Partners, Champions, and the Plug and Play Team. Plus, meet our Founding Team representatives speak with our Moderator DanRam about the WHY, and celebrate the past 5 years and 10 programs of STARTUP AUTOBAHN in this short video.

Hosts of this session

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Open Details
2:00 PM (UTC)

0:20 h

Meet the Program 10 Startups and Technologies and Success Cases from Past Programs

Get a sneak-peek into the tech of Program 10 and 9 of the best Pilot Projects in Mobility, Production, Sustainability, Enterprise and beyond.

Stream

Pilot

Startups

Read more

We give the stage to the most successful, innovative, and game-changing startups and business units of our current Program 10.

Without further ado, please meet the current batch: Atlatec, Beeplanet, Brighter AI, Cybellum, Delicious Data, DesignLED, Drishti, Dycotec Materials, Embold, Endel, Excelfore, German Autolabs, Gestoos, Kontrol, NODAR, NXRT, PeakBoard, PlanCo, Polymertal, PreAct Technologies, S1Seven, Sensel, Spread.ai, Terranet, Textia, Vencortex, Viezo, WheelMe, and Yuri Gravity.

On top of this, meet a small collection of the best of the past 5 years:

July 22nd, 2021 – Thursday

12:00 PM (UTC)

0:20 h

Sustainable Materials in Automotive

This session will give you insights on sustainable materials in automotive and successful pilot projects

Stream

Expert Panel

Sustainability

Read more

As automakers push toward the electric future, recycled and sustainable materials offer solutions to continuously innovate and drive the mobility industry forward. These novel materials do not just challenge the existing car materials industry but conform to the industry’s, and customers’ interest in more environmentally friendly options.

We will discuss the following questions: Green materials - what makes a material sustainable? What are the main conditions for sustainable materials and what are the differences between OEMs and Tier 1 Suppliers?

1:00 PM (UTC)

0:55 h

Smart Surfaces – Motherson, Sensel & Dycotec 

This session will give you insights in Smart Surface and Intuitive HMI.

Breakout Session

Pilot

Mobility

Topic Discussion

Open

Read more

Especially relevant for HMI Designer, Vehicle interior department from OEM, Surface technology expert, Engineering from Touch & Sensing.

Motherson is actively working on innovative solutions for intuitive HMI for touch sensing and lighting with a variety of surface technologies. It has tied up with Dycotec and Sensel for two different projects. Dycotec is providing a solution for transparent ink based on which a touch sensor film was produced and integrated together with a display for a high-resolution touch experience. Sensel is providing a solution of touch and haptic which is integrated with a soft surface material for an intuitive HMI c…

Hosts of this session

2:00 PM (UTC)

0:55 h

Teaching Cars to See and Understand Human Behavior in Real Time – Motherson & Gestoos

This session will give insights in AI, Human activity monitoring and In-cabin Monitoring

Breakout Session

Pilot

Mobility

Interactive Workshop

Limited

Open

Read more

Especially relevant for OEM´s and Tier one executives in charge of ADAS, AV and HMI.

Motherson and Gestoos are going to show a breakthrough on how OEMs can easily and efficiently enable vehicles to understand human movements & behavior in real-time. 

Gestoos brings its expertise in machine vision. Gestoos and Motherson worked on the safety-related use case of child presence detection using a vision system. The use case idea is validated for early-stage R&D using Gestoos’ Creator annotation and model generation platform utilizing a limited number of test sequences and without the user needing any in-depth knowledge of computer vision or AI.

Hosts of this session

Express interest for EXPO 11

EXPO 10 might not be completely wrapped up yet, but we are already in preparation stage for our first big event in 2022. Apply now for your chance to participate the coming spring as we bring together innovators from around the world, showcasing new technologies and party another round of successfull STARTUP AUTOBAHN startups.

Apply nowExpo Rearview

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powered by Plug and Play

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EXPO 10. We’re open.

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