Together we're celebrating 5 incredible years of open innovation at STARTUP AUTOBAHN. Throughout our Grand Opening stream, we will hear from top-industry level voices and highlight some of the most innovative, game-changing technologies that have graduated from our program.

Learn what this Open Innovation Platform is all about from our 29 Partners, Champions, and the Plug and Play Team. Plus, meet our Founding Team representatives speak with our Moderator DanRam about the WHY, and celebrate the past 5 years and 10 programs of STARTUP AUTOBAHN in this short video.

We give the stage to the most successful, innovative, and game-changing startups and business units of our current Program 10.

Without further ado, please meet the current batch: Atlatec, Beeplanet, Brighter AI, Cybellum, Delicious Data, DesignLED, Drishti, Dycotec Materials, Embold, Endel, Excelfore, German Autolabs, Gestoos, Kontrol, NODAR, NXRT, PeakBoard, PlanCo, Polymertal, PreAct Technologies, S1Seven, Sensel, Spread.ai, Terranet, Textia, Vencortex, Viezo, WheelMe, and Yuri Gravity.

On top of this, meet a small collection of the best of the past 5 years:

Current trends such as carbon-neutral manufacturing and zero-emissions vehicles demonstrate the growing significance of sustainability in the automotive industry. These trends are not just driven by the introduction of stricter emissions regulations, but also by greater awareness of environmental issues within our society and a growing interest among consumers in sustainable and innovative vehicles.

Today’s panel discusses the vehicle of the future across the whole value chain and how companies can achieve their sustainability goals by aiming towards a fully integrated transport ecosystem

Think about the shift from old-school paper street maps to the navigation app on your smartphone today. There will be a similar shift for people working in car repair shops, on shop floors, in aftersales or in maintenance. Today they all rely on complex 2D diagrams and hard-to-understand manuals. At Mercedes-Benz AG this is no longer true thanks to SPREAD’s ability to create digital twins out of CAD models.

Especially relevant for press and decision-makers of the automotive industry

Mercedes-Benz will give insights into its philosophy of sound design for electric vehicles and the idea behind the energizing comfort programs. Endel keynotes are always creative and engaging, using bold art graphics and visionary concepts.

A brief introduction into the EQS Sound Experience, Mercedes-Benz first interactive sound platform for EVs and the Energizing Comfort programs in the EQS, that offer holistic media compositions, combined with top of the line comfort functions. With the absence of motor and feedback sounds in the EV, a new era has begun, where sound design can help to make the usage of cars more intuitive and is needed as guidance for a better user experience. Wellness and productivity for drivers. The future of in-car expe…

As automakers push toward the electric future, recycled and sustainable materials offer solutions to continuously innovate and drive the mobility industry forward. These novel materials do not just challenge the existing car materials industry but conform to the industry’s, and customers’ interest in more environmentally friendly options.

We will discuss the following questions: Green materials - what makes a material sustainable? What are the main conditions for sustainable materials and what are the differences between OEMs and Tier 1 Suppliers?

A safe autonomous future requires fast and intelligent technologies that can identify, track and trace objects faster than the human senses. Reducing the lives threatened by the human biological limitations but also pressuring the technologies to continuously work without a single error. Pär-Olof Johannesson CEO Terranet shares his thoughts on what tomorrow’s technologies can do to ensure safety faster and all the way.

Especially relevant for automotive and complex production creation, quality management, make use out of product data and closed-loop manufacturing

In the session, we want to discuss the digital initiative of Mercedes-Benz and the challenges for the company. We want to show how we solved it with the product intelligence platform of SPREAD to ensure the quality in the production area of the new s-class.

We are in the vehicle internal electrical communication and wiring. We want to get used out of this data for Daimler internal processes and the creation of the highest quality products

Not only the look and feel of cars have evolved in the past years, but also customer preferences and priorities have changed towards a more sustainable and electrified future. These novel changes not only challenge the existing mobility industry but also affect the whole ecosystem. OEM’s and suppliers have already tackled this ongoing challenge and will share their experiences in the upcoming session.

Participants will gain insights on the role of the car of the future and customer’s preferences and priorities. Further, the panel discusses the car of the future in the automotive industry and their differences between OEMs and Tier 1 suppliers and will give insights about pilot projects with startups from our partners Plastic Omnium, Mercedes-Benz, and Porsche.

Hear from Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, his experience and where we will go with innovation. 

When the whole world came to a sudden halt due to Corona, he speeded up the pace! Jan Frodeno, the 3 times Ironman World Champion, Olympic winner, and world record holder fought the lockdown and came out stronger afterward. He took the #stayhome advice by heart and broke new ground in the event business. From his training room at home, the athlete live-streamed the first of its kind charity triathlon and inspired 320 million people in 50 countries over the web with his mental power, inner strength, and iro…