Founding Anchor Partner

Company Name

Porsche

Headquarters

🇩🇪 Germany

Partnership Type

Founding Anchor Partner

Partner of STARTUP AUTOBAHN since

February 01, 2017

Programs participated in

Program 2

Program 3

Program 4

Program 5

Program 6

Program 7

Program 8

Program 9

Program 10

Official Website

www.porsche.com

Social Media

Press Release by Porsche

210719_PI_PORSCHE_STARTUP_AUTOBAHN_Expo_EN

Language: english

File-Type: pdf

210719_PI_PORSCHE_STARTUP_AUTOBAHN_Expo_DE

Language: german

File-Type: pdf

Official Statement by Porsche

Digitization, electrification and connectivity are revolutionizing the automotive industry. Porsche sees this as an opportunity and wants to make the most of it. STARTUP AUTOBAHN gives the innovative culture at Porsche an extra boost. The top talent from the international startup scene gives external inspiration that accelerates the progress the sports car manufacturer is making. To make this happen, Porsche provides the startups with an environment in which they can reach their full potential and focus on their work. So far, Porsche has realized more than 70 projects with Startup Autobahn. Around a third of the results are incorporated in series development.

Project Teaser

Next Level Digital Twin: Linking CAD- Data, Meta Data and Automotive Workshop Media to Create a New Product Understanding

A car consists of about 30,000 parts . When repairing a specific car part, workshop technicians use repair manuals: step-by-step guides on how to take out parts. To create these manuals, the workshop media editors need to understand the dependencies, e.g. how and where parts are connected to each other and need to identify special technical details, e.g. safety- critical parts, torque, time value. Obtaining such information previously required intensive and time-consuming searches in multiple sources, such as Excel lists, databases, PDFs, and required very experienced editors who are product data experts. With the electrification of vehicles and the accompanying change in vehicle architecture, new specific product knowledge must be built up for the editors, which must be communicated simply and intuitively in the workshops. Porsche has thus partnered up with the Berlin-based company SPREAD.

This Project Teaser is also featured on our agenda. Click to see more.

12:00on July 22, 2021(12:00 PM UTC)

Next Level Aftersales Twin - linking CAD-Data, Meta Data and workshop media to create a new product understanding – Porsche & SPREAD

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

SPREAD

Production

SPREAD

Production

Access Startup

Introducing mixed reality test drives to understand what your car can (and cannot) do

More than 90% of all traffic accidents are still caused by hu- man error. Advanced Driver Assistance Systems (ADAS) can remedy the situation and increase safety and efficiency on the road – if one knows how to use them properly. To offer cus- tomers the opportunity to experience ADAS in a virtual test drive, Porsche has teamed up with mixed reality company NXRT.

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Using Artificial Intelligence to Increase Planning Accuracy and Reduce Food Waste in Canteens

In the EU, around 88 million tonnes of food are wasted every year, accounting for 8% of global greenhouse gas emissions. Company canteens play a significant role in this, as food is wasted during processing and preparation steps, in the form of leftovers on plate returns or due to miscalculation. One of the main drivers of food waste in canteens is planning uncertainty. To counteract food waste, Porsche teamed up with Munich- based AI startup Delicious Data.

This Project Teaser is also featured on our agenda. Click to see more.

14:00on July 22, 2021(2:00 PM UTC)

How Delicious Data Helps Porsche to Decrease Planning Efforts and Reduce Food Waste in Staff Restaurants with AI

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Champions of Porsche

All Attendees of Porsche

To take a look at all attendees of Porsche please check out the following link which redirects you to the companies dedicated list of participating employees.

Porsche attendee summary

Rearview clips by Porsche

Session with (and by) Porsche

A sneak peak of the agenda. Find out more on the comprehensive overview.

July 21st, 2021 – Wednesday

1:00 PM (UTC)

0:20 h

Grand Opening Ceremony – STARTUP AUTOBAHN powered by Plug and Play EXPO 10

Meet STARTUP AUTOBAHN powered by Plug and Play: all 29 Partners, Champions, and the Plug and Play Team.

Stream

Welcome

Founders Talk

Champions

Team

Read more

Together we're celebrating 5 incredible years of open innovation at STARTUP AUTOBAHN. Throughout our Grand Opening stream, we will hear from top-industry level voices and highlight some of the most innovative, game-changing technologies that have graduated from our program.

Learn what this Open Innovation Platform is all about from our 29 Partners, Champions, and the Plug and Play Team. Plus, meet our Founding Team representatives speak with our Moderator DanRam about the WHY, and celebrate the past 5 years and 10 programs of STARTUP AUTOBAHN in this short video.

Hosts of this session

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Open Details
1:30 PM (UTC)

0:15 h

Opening Keynote: Porsche x Startup Autobahn = Open Innovation

Uwe-Karsten Städter and Barbara Frenkel, Executive Board at Porsche AG.

Stream

Executive Voice

2:00 PM (UTC)

0:20 h

Meet the Program 10 Startups and Technologies and Success Cases from Past Programs

Get a sneak-peek into the tech of Program 10 and 9 of the best Pilot Projects in Mobility, Production, Sustainability, Enterprise and beyond.

Stream

Pilot

Startups

Read more

We give the stage to the most successful, innovative, and game-changing startups and business units of our current Program 10.

Without further ado, please meet the current batch: Atlatec, Beeplanet, Brighter AI, Cybellum, Delicious Data, DesignLED, Drishti, Dycotec Materials, Embold, Endel, Excelfore, German Autolabs, Gestoos, Kontrol, NODAR, NXRT, PeakBoard, PlanCo, Polymertal, PreAct Technologies, S1Seven, Sensel, Spread.ai, Terranet, Textia, Vencortex, Viezo, WheelMe, and Yuri Gravity.

On top of this, meet a small collection of the best of the past 5 years:

3:40 PM (UTC)

0:30 h

EXPO Side Event: Porsche Data Cup Final

The Porsche Data Cup will focus on real-life services that can be enhanced with car data in the fields like Smart Home, Fintech & Insurance, and (e)Mobility.

Stream

Partner

Side Event

Awards

Read more

Meet the competitors and winners of this six-week digital developer competition.

A digital developer competition running over the course of 6 weeks, hosted by Porsche and Startup Autobahn alumni High Mobility – leading marketplace for personalized vehicle data. The Porsche Data Cup will focus on real-life services in the field of Smart Home, Fintech & Insurance, and (e)Mobility which can be enhanced with car data. Watch the team presentations first-hand and be there as the winner is announced!

Host of this session

July 22nd, 2021 – Thursday

11:25 AM (UTC)

0:20 h

Circular Economy: The Supply Chain of the Future

hosted by BASF, Bosch, Porsche, Novelis

Stream

Expert Panel

Sustainability

Read more

We give the stage to STARTUP AUTOBAHN’s extensive network of industry-leading companies, disruptive startups, and world-class VCs.

Speakers are:

  • Achim Loeffler, Head of Digitalization, Sustainability and PMO at BASF
  • Inga Stoll, Projektmanager Material Efficiency at Bosch
  • Andy Grau, Innovation Manager at Porsche
  • Serge Gaudin, Director, Sustainability & Strategy at Novelis

We will discuss the following questions:

  • What parts of the supply chain constitute the biggest pain points and should be addressed first for a circular economy?
  • How can you improve those processes in a globalized world?
12:00 PM (UTC)

0:45 h

Next Level Aftersales Twin - linking CAD-Data, Meta Data and workshop media to create a new product understanding – Porsche & SPREAD

This session will give insights in Product Intelligence Platforms, Next Level Product Insights, Aftersales Digital Twin, Intelligent CAD-Data Analytics and Intelligent workshop media

Breakout Session

Pilot

After Sales

Open

Read more

Especially relevant for Engineers, aftersales editors, production planning, development, workshops, and technicians.

Get to know the challenges and day-to-day tasks for the Porsche Aftersales department – from repair validation over repair media creation to defining service-time and -package.

With the support of SPREAD, Porsche is gradually building a cross-departmental (aftersales-wide) intelligent CAD/Product-solution that, through its analytics and data enrichment capabilities, digitizes and democratizes product understanding. Making this product understanding accessible to each and every employee in the aftersales department.

Hosts of this session

2:00 PM (UTC)

0:30 h

How Delicious Data Helps Porsche to Decrease Planning Efforts and Reduce Food Waste in Staff Restaurants with AI

This session will give insights into AI, Sustainability and Food Waste

Breakout Session

Pilot

Sustainability

Expert Discussion + Q&A

Open

Read more

Especially relevant for Human Resources Managers, company catering managers, sustainability managers, and controllers

Production forecasts are part of everyday life in industrial operations. Until now, however, colleagues in the kitchens of the same companies have not been supported by state-of-the-art technology in the same way as the processing area. Machine learning forecasts are changing that, supporting kitchen teams and creating process reliability. Porsche was able to pilot Delicious Data's forecasting solution last year and is now rolling it out to all sites.

Hosts of this session

3:40 PM (UTC)

0:20 h

The Car of the Future. Evolving Consumer Trends & Long-Term Priorities

This session gives you insights in Future Mobility, AI, and Automation

Stream

Expert Panel

Mobility

Read more

Not only the look and feel of cars have evolved in the past years, but also customer preferences and priorities have changed towards a more sustainable and electrified future. These novel changes not only challenge the existing mobility industry but also affect the whole ecosystem. OEM’s and suppliers have already tackled this ongoing challenge and will share their experiences in the upcoming session.

Participants will gain insights on the role of the car of the future and customer’s preferences and priorities. Further, the panel discusses the car of the future in the automotive industry and their differences between OEMs and Tier 1 suppliers and will give insights about pilot projects with startups from our partners Plastic Omnium, Mercedes-Benz, and Porsche.