Born in the south-eastern German region of Franconia, she launched her professional career in the international supply industry, working in Purchasing for Valeo and TRW Automotive. She has held various management positions at sports car manufacturer Porsche for 19 years. As the Head of the Sales Region Europe, Barbara Frenkel has increased the retail volume in the third-largest sales region by around ten percent over recent years and made a significant contribution to further expanding the retail organisation. Frenkel had previously held various management positions, such as the Head of Quality Systems and Methods, Head of Worldwide Dealership Training and Divisional Head of Sales Management and Development. Here she was responsible for process optimisation, qualification and digitalisation topics within Porsche AG’s sales department.