Founding Anchor Partner

Company Name



🇩🇪 Germany

Partnership Type

Founding Anchor Partner

Partner of STARTUP AUTOBAHN since

February 01, 2017

Programs participated in

Program 2

Program 3

Program 4

Program 5

Program 6

Program 7

Program 8

Program 9

Program 10

Official Website

Social Media

Official Statement by BASF

At BASF we expect ourselves to actively steer future trends and find smart answers for the world’s challenges. As the leading global chemical company, our innovative products have touchpoints to nearly all aspects of live and help to form a more sustainable future. STARTUP AUTOBAHN enables us to gain early access to startups with amazing ideas. Partnering with these super-agile enterprises, fosters our own entrepreneurial spirit and makes us live a “just-do”- instead of a “let’s-see”-mentality. We look for bold endeavors that enrich and/or challenge our products, markets, services and processes. Let’s dream big together. Let’s create the unexpected and let us help you to thrive.

Project Teaser

Enabling digitization by sharing material quality and sustainability data across company boundaries

In the chemical industry, certification for raw materials is essential to ensure quality standards. The so-called certificates of analysis (CoAs) can also contain information about sustainability and environmental impact, such as the CO2 footprint. Combining such data with blockchain technology entails tremendous progress since today’s paper-based documents will be replaced with tamper-proof machine-readable records. This is key for a circular economy since the transferred data can be fully traced and the materials’ origin can be reliably identified.

This Project Teaser is also featured on our agenda. Click to see more.

12:00on July 22, 2021(12:00 PM UTC)

How Leverage Existing Quality Documentation Processes to Share Sustainability Information and Enable Circular Economy Along the Value Chain – BASF & S1Seven

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:


Enterprise 2.0


Enterprise 2.0

Access Startup

Champions of BASF

All Attendees of BASF

To take a look at all attendees of BASF please check out the following link which redirects you to the companies dedicated list of participating employees.

BASF attendee summary

Rearview clips by BASF

Session with (and by) BASF

A sneak peak of the agenda. Find out more on the comprehensive overview.

July 21st, 2021 – Wednesday

1:00 PM (UTC)

0:20 h

Grand Opening Ceremony – STARTUP AUTOBAHN powered by Plug and Play EXPO 10

Meet STARTUP AUTOBAHN powered by Plug and Play: all 29 Partners, Champions, and the Plug and Play Team.



Founders Talk



Read more

Together we're celebrating 5 incredible years of open innovation at STARTUP AUTOBAHN. Throughout our Grand Opening stream, we will hear from top-industry level voices and highlight some of the most innovative, game-changing technologies that have graduated from our program.

Learn what this Open Innovation Platform is all about from our 29 Partners, Champions, and the Plug and Play Team. Plus, meet our Founding Team representatives speak with our Moderator DanRam about the WHY, and celebrate the past 5 years and 10 programs of STARTUP AUTOBAHN in this short video.

Hosts of this session

Open Details
2:00 PM (UTC)

0:20 h

Meet the Program 10 Startups and Technologies and Success Cases from Past Programs

Get a sneak-peek into the tech of Program 10 and 9 of the best Pilot Projects in Mobility, Production, Sustainability, Enterprise and beyond.




Read more

We give the stage to the most successful, innovative, and game-changing startups and business units of our current Program 10.

Without further ado, please meet the current batch: Atlatec, Beeplanet, Brighter AI, Cybellum, Delicious Data, DesignLED, Drishti, Dycotec Materials, Embold, Endel, Excelfore, German Autolabs, Gestoos, Kontrol, NODAR, NXRT, PeakBoard, PlanCo, Polymertal, PreAct Technologies, S1Seven, Sensel,, Terranet, Textia, Vencortex, Viezo, WheelMe, and Yuri Gravity.

On top of this, meet a small collection of the best of the past 5 years:

2:20 PM (UTC)

0:25 h

Executive Panel: Road to Carbon Neutrality: Towards a Fully Integrated Transport Ecosystem

Dr. Stefan Hartung, Member of the Board of Management of Robert Bosch GmbH; Uwe Wagner, Chief Technology Officer at Schaeffler AG; Dr. Josef R. Wünsch, SVP R&D Performance Materials at BASF


Executive Panel


Read more

Current trends such as carbon-neutral manufacturing and zero-emissions vehicles demonstrate the growing significance of sustainability in the automotive industry. These trends are not just driven by the introduction of stricter emissions regulations, but also by greater awareness of environmental issues within our society and a growing interest among consumers in sustainable and innovative vehicles.

Today’s panel discusses the vehicle of the future across the whole value chain and how companies can achieve their sustainability goals by aiming towards a fully integrated transport ecosystem

Hosts of this session

July 22nd, 2021 – Thursday

11:25 AM (UTC)

0:20 h

Circular Economy: The Supply Chain of the Future

hosted by BASF, Bosch, Porsche, Novelis


Expert Panel


Read more

We give the stage to STARTUP AUTOBAHN’s extensive network of industry-leading companies, disruptive startups, and world-class VCs.

Speakers are:

  • Achim Loeffler, Head of Digitalization, Sustainability and PMO at BASF
  • Inga Stoll, Projektmanager Material Efficiency at Bosch
  • Andy Grau, Innovation Manager at Porsche
  • Serge Gaudin, Director, Sustainability & Strategy at Novelis

We will discuss the following questions:

  • What parts of the supply chain constitute the biggest pain points and should be addressed first for a circular economy?
  • How can you improve those processes in a globalized world?
12:00 PM (UTC)

0:45 h

How Leverage Existing Quality Documentation Processes to Share Sustainability Information and Enable Circular Economy Along the Value Chain – BASF & S1Seven

This session will give insights in Sustainability, Quality and Tokenisation

Breakout Session



Interactive Workshop



Read more

Especially relevant for OEMs and Tiers, Sustainability, Digital, Supply Chain, and Procurement.

In this session, we will present the concept of tokenization and a proposal for a digital Certificate of Analysis (CoA). The combination of the two will be an important enabler for sustainable products and a circular economy. Additional topics: Data privacy, Interoperability, Usage control, Traceability, and Quality CoA as an enabler for Circular Economy

What learnings or insights will the participants take away from the session?

Hosts of this session

12:00 PM (UTC)

0:55 h

Decoding Digital Innovation Projects

This session will give you insights in Digital Innovation, Collaboration Projects, and Digital Technologies

Breakout Session

Topic Deep Dive

Open Innovation


Read more

In the last year, we have experienced an acceleration of the digitalization efforts across almost all industries - this is changing the expectations of customers.

As the number of digital innovation projects we are running increases, we propose it is time to share experiences and learn from others on what works and what does not.

In this session, we will share hard-learned management lessons on how to run digital innovation projects. With a panel of industry partners, we will get an overview of the challenges and tips on how to overcome them.

Hosts of this session

1:00 PM (UTC)

0:40 h

Focusing on Green: How to Reduce CO2 Emissions and Reach Net Neutrality

This session will focus on Carbon Neutrality, Net Zero and Green

Breakout Session


Expert Discussion + Q&A


Read more

At our EXPOs we always try to answer some of the most challenging questions our corporate partners are currently facing. Even though the last months were strongly influenced by the COVID-19 pandemic, the topic of sustainability, in all its facets, is still very relevant for every company, no matter from which industry. As companies follow different strategies in order to reach their sustainability goals and to implement their zero net strategies, the panel seeks to answer the question of how companies can …

Hosts of this session

Express interest for EXPO 11

EXPO 10 might not be completely wrapped up yet, but we are already in preparation stage for our first big event in 2022. Apply now for your chance to participate the coming spring as we bring together innovators from around the world, showcasing new technologies and party another round of successfull STARTUP AUTOBAHN startups.

Apply nowExpo Rearview

powered by Plug and Play

Pfaffenwaldring 19

70569 Stuttgart


EXPO 10. We’re open.

Copyright © 2021 Plug & Play Germany GmbH

Crafted with in Stuttgart

Cookie Information

This website uses Analytics, a web analysis service of Google Inc. You may opt-out of anonymous tracking at any time by clicking the respective button below. A cookie will be set, which avoids having your information collected by this website with future effect. If you would like to have more information you can also take a look at our privacy policy.

I‘d rather not opt-in