Hannah Boomgaarden

Director Program

  • Plug and Play

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Description | Additional Information

you name it – we put it up

Welcome to EXPO 9, and I am looking forward to hearing your thoughts on your experience of a new virtual EXPO.

But who am I, and what am I doing at STARTUP AUTOBAHN powered by Plug and Play? My current role as Senior Program and Community Manager enables me to bring my experience from both – the corporates and startup world – together in one place. Equipped with my research in Corporate Entrepreneurship, an M.A. in Media Management (as well as practical experience in the media world) and my hands-on mentality, it allows me to push open innovation and build a platform that serves your needs the best.

My primary responsibilities include: managing the program, taking care of our community, external partnerships, program startup relations; organizing all internal and external events such as today's EXPO; and managing all our STARTUP AUTOBAHN platform communication.

Along with my team, our 30 partners (Mercedes-Benz AG, Porsche, BASF, Hyundai, DPDHL, BP and more) and over 250 global startups, we are connecting the dots between both worlds, working together on the future of mobility, production, sustainability and beyond – creating a unique and flourishing community! With now 9 Programs, our Partners and Startups worked on 390 Pilots, about a quarter from its implementation phase. Welcome to the STARTUP AUTOBAHN family!

Hannah Boomgaarden on air

A sneak peak of the agenda. Find out more on the comprehensive overview.

July 21st, 2021 – Wednesday

2:00 PM (UTC)

0:20 h

Meet the Program 10 Startups and Technologies and Success Cases from Past Programs

Get a sneak-peek into the tech of Program 10 and 9 of the best Pilot Projects in Mobility, Production, Sustainability, Enterprise and beyond.




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We give the stage to the most successful, innovative, and game-changing startups and business units of our current Program 10.

Without further ado, please meet the current batch: Atlatec, Beeplanet, Brighter AI, Cybellum, Delicious Data, DesignLED, Drishti, Dycotec Materials, Embold, Endel, Excelfore, German Autolabs, Gestoos, Kontrol, NODAR, NXRT, PeakBoard, PlanCo, Polymertal, PreAct Technologies, S1Seven, Sensel,, Terranet, Textia, Vencortex, Viezo, WheelMe, and Yuri Gravity.

On top of this, meet a small collection of the best of the past 5 years:

Hosts of this session

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Open Details
3:30 PM (UTC)

0:10 h

Closing Ceremony STARTUP AUTOBAHN EXPO 10 Day 1

See what's planned for Day 2 of EXPO 10 and get ready to Deep Dive into more tech and breakout sessions. Stay tuned!



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Get ready for our second Day of EXPO 10: Full of content streams, breakout sessions, keynotes, and panel discussion - get ready for a day packed with networking!

And enjoy the live music from Kwadi, known for his single "I Will Find you":

July 22nd, 2021 – Thursday

11:00 AM (UTC)

0:15 h

Welcome to Day II – Tech Deep Dive



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On July 22, our Day 2 of EXPO 10, we will talk with global industry leaders and dive into the newest tech trends. Our 29 Startups and 29 Partners will present their new developments in the fields of #mobility, #sustainability, #production, and #enterprise via interactive breakout sessions and innovation streams! Join the pilot sessions to discuss with the startups, partners, keynote speakers, and panel experts themselves and meet the Partner, Startups and the Team behind Startup Autobahn Plug and Play.

Breakout Sessions & Content Stream Startups, Partners, VCs and attendees meet in tech and interest-specific breakout rooms (alias Master-Classes). Facilitated group discussions, deep exchanges, and workshops.

4:00 PM (UTC)

0:05 h

Closing Ceremony Day 2

July 23rd, 2021 – Friday

12:40 PM (UTC)

0:05 h



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Express interest for EXPO 11

EXPO 10 might not be completely wrapped up yet, but we are already in preparation stage for our first big event in 2022. Apply now for your chance to participate the coming spring as we bring together innovators from around the world, showcasing new technologies and party another round of successfull STARTUP AUTOBAHN startups.

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