Most of us have been recorded by an odd-looking mapping vehicle at some point and were probably wondering what was going on. Why are these cars filming their environment and what is happening with the recorded data? At the same time, how can companies possibly ensure the protection of personal data in line with GDPR without having the consent of each recorded individual? As next-generation AD & ADAS functionality based on high-quality image data requires vehicles to be equipped with multiple cameras, the data privacy challenge is ever increasing. 

All companies have a (social) responsibility to protect personal data, which can be very challenging. Also, the risks of GDPR violations and subsequent fines are severe, and most companies do not have much experience in implementing compliant processes in line with “privacy by design”. Therefore, effective and efficient solutions are needed that allow data-driven companies to focus on the core business objectives.