Introducing Endel x Mercedes-Benz Car Experience to Keep Drivers Calm and Alert

Mercedes-Benz will give insights into their philosophy of sound design for electric vehicles and the idea behind the energizing comfort programs. Endel keynotes are always creative and engaging, using bold art graphics and visionary concepts.

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Breakout Session
Pilot
Mobility
Presentation + Q&A
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11:15

11:15 AM UTC

0:30

11:45

11:45 AM UTC

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Description

An overview of content and participating host/speakers.

Especially relevant for press and decision-makers of the automotive industry

Mercedes-Benz will give insights into its philosophy of sound design for electric vehicles and the idea behind the energizing comfort programs. Endel keynotes are always creative and engaging, using bold art graphics and visionary concepts.

A brief introduction into the EQS Sound Experience, Mercedes-Benz first interactive sound platform for EVs and the Energizing Comfort programs in the EQS, that offer holistic media compositions, combined with top of the line comfort functions. With the absence of motor and feedback sounds in the EV, a new era has begun, where sound design can help to make the usage of cars more intuitive and is needed as guidance for a better user experience. Wellness and productivity for drivers. The future of in-car experience in the autonomous driving era.

We will answer the following questions:

  • How can we use sound design to intensify the interaction between drivers and their vehicles? How can luxury and comfort benefit from the holistic combination of all senses?
  • How to stay calm and alert while driving through the power of sound?
  • What is the future of in-car sound experiences?

Agenda & Topics

All times CET, Berlin/Germany

00:00 - Mercedes-Benz Keynote

00:10 - Endel Keynote

00:15 - Q&A

Project Teaser

This session is associated with a pilot project that has been developed throughout our most recent STARTUP AUTOBAHN program. The comprehensive overview of this collaboration can be found below.

Leveraging Car and Health Data to Create Futuristic ‘Sound Environments’ That Help Drivers Reduce Stress and Improve Focus - Making Every Ride a Joy Ride

Endel, creator of personalized, AI-powered soundscapes to reduce stress, improve sleep and boost productivity, partnered with the Group Research of Mercedes-Benz AG to test a potential introduction of the Endel Car Experience. It will provide a unique sound-based experience that is designed to keep drivers focused and relaxed while in motion. The AI will generate an appropriate sound environment by analyzing various external inputs such as speed, driving style, weather, road type, as well as heart rate and other personal metrics synced from an individual’s Endel phone app.

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Endel

Enterprise 2.0

Endel

Enterprise 2.0

Access Startup

Speakers of this session

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