Introducing Endel x Mercedes-Benz Car Experience to Keep Drivers Calm and Alert

Mercedes-Benz will give insights into their philosophy of sound design for electric vehicles and the idea behind the energizing comfort programs. Endel keynotes are always creative and engaging, using bold art graphics and visionary concepts.

This Session is Over

Unfortunately there is no public recording of this session (yet) available.

However, we do have created a database containing most of the sessions of EXPO 10, which is available right now (and will get constantly updated throughout the coming weeks). To re-watch the recordings click on the button below and check out our rearview page.

Rearview Overview


A glimpse on what to expect.

Breakout Session
Presentation + Q&A


Everything about when to join and leave.


11:15 AM UTC



11:45 AM UTC

Hosted by

The head(s) behind this session


Actions and miscellaneous information you might need.

Join this session now

Once the event has been activated by the administrators you will be able to join the session by clicking on the button above.

Although the information below has been curated with the utmost attention to every detail, the STARTUP AUTOBAHN team cannot guarantee for its flawlesness.

If you would like to report mistakes or request changes please reach out to


An overview of content and participating host/speakers.

Especially relevant for press and decision-makers of the automotive industry

Mercedes-Benz will give insights into its philosophy of sound design for electric vehicles and the idea behind the energizing comfort programs. Endel keynotes are always creative and engaging, using bold art graphics and visionary concepts.

A brief introduction into the EQS Sound Experience, Mercedes-Benz first interactive sound platform for EVs and the Energizing Comfort programs in the EQS, that offer holistic media compositions, combined with top of the line comfort functions. With the absence of motor and feedback sounds in the EV, a new era has begun, where sound design can help to make the usage of cars more intuitive and is needed as guidance for a better user experience. Wellness and productivity for drivers. The future of in-car experience in the autonomous driving era.

We will answer the following questions:

  • How can we use sound design to intensify the interaction between drivers and their vehicles? How can luxury and comfort benefit from the holistic combination of all senses?
  • How to stay calm and alert while driving through the power of sound?
  • What is the future of in-car sound experiences?

Agenda & Topics

All times CET, Berlin/Germany

00:00 - Mercedes-Benz Keynote

00:10 - Endel Keynote

00:15 - Q&A

Project Teaser

This session is associated with a pilot project that has been developed throughout our most recent STARTUP AUTOBAHN program. The comprehensive overview of this collaboration can be found below.

Leveraging Car and Health Data to Create Futuristic ‘Sound Environments’ That Help Drivers Reduce Stress and Improve Focus - Making Every Ride a Joy Ride

Endel, creator of personalized, AI-powered soundscapes to reduce stress, improve sleep and boost productivity, partnered with the Group Research of Mercedes-Benz AG to test a potential introduction of the Endel Car Experience. It will provide a unique sound-based experience that is designed to keep drivers focused and relaxed while in motion. The AI will generate an appropriate sound environment by analyzing various external inputs such as speed, driving style, weather, road type, as well as heart rate and other personal metrics synced from an individual’s Endel phone app.

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:


Enterprise 2.0


Enterprise 2.0

Access Startup

Speakers of this session

Express interest for EXPO 11

EXPO 10 might not be completely wrapped up yet, but we are already in preparation stage for our first big event in 2022. Apply now for your chance to participate the coming spring as we bring together innovators from around the world, showcasing new technologies and party another round of successfull STARTUP AUTOBAHN startups.

Apply nowExpo Rearview

powered by Plug and Play

Pfaffenwaldring 19

70569 Stuttgart


EXPO 10. We’re open.

Copyright © 2021 Plug & Play Germany GmbH

Crafted with in Stuttgart

Cookie Information

This website uses Analytics, a web analysis service of Google Inc. You may opt-out of anonymous tracking at any time by clicking the respective button below. A cookie will be set, which avoids having your information collected by this website with future effect. If you would like to have more information you can also take a look at our privacy policy.

I‘d rather not opt-in