Founding Partner

Company Name

Mercedes-Benz

Headquarters

🇩🇪 Germany

Partnership Type

Founding Partner

Partner of STARTUP AUTOBAHN since

May 01, 2016

Programs participated in

Program 1

Program 2

Program 3

Program 4

Program 5

Program 6

Program 7

Program 8

Program 9

Program 10

Official Website

www.daimler.com

Social Media

Press Release by Mercedes-Benz

210720_PI_MERCEDES_STARTUP_AUTOBAHN_Expo_EN

Language: english

File-Type: pdf

210720_PI_MERCEDES_STARTUP_AUTOBAHN_Expo_DE

Language: german

File-Type: pdf

Official Statement by Mercedes-Benz

As a founding partner of the innovation platform STARTUP AUTOBAHN, we want to mediate between startups and large corporations bringing together specific tech know-how with comprehensive automotive competence. We are convinced that we will benefit from the open innovation approach. Therefore, we are constantly looking for innovative startups to combine the best of both worlds to shape the future of mobility and production.

Project Teaser

Leveraging Car and Health Data to Create Futuristic ‘Sound Environments’ That Help Drivers Reduce Stress and Improve Focus - Making Every Ride a Joy Ride

Endel, creator of personalized, AI-powered soundscapes to reduce stress, improve sleep and boost productivity, partnered with the Group Research of Mercedes-Benz AG to test a potential introduction of the Endel Car Experience. It will provide a unique sound-based experience that is designed to keep drivers focused and relaxed while in motion. The AI will generate an appropriate sound environment by analyzing various external inputs such as speed, driving style, weather, road type, as well as heart rate and other personal metrics synced from an individual’s Endel phone app.

This Project Teaser is also featured on our agenda. Click to see more.

11:15on July 22, 2021(11:15 AM UTC)

Introducing Endel x Mercedes-Benz Car Experience to Keep Drivers Calm and Alert

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Endel

Enterprise 2.0

Endel

Enterprise 2.0

Access Startup

Sustainable Energy – A Second Life for EV Batteries as Energy Storage Systems

As electric vehicles (EVs) continue to proliferate around the world, a new opportunity for the energy sector is emerging: stationary storage of electricity by making use of EV batteries. When an EV battery reaches the end of its usable life within the vehicle, manufacturers have three options: disposal, recycling of the valuable metals or reuse of the battery. To meet future challenges in factory electrical power systems, which not only include sharply increasing loads on the power grid and high external dependence on volatile energy markets, but also the challenge of disposing of unsuitable electric vehicle batteries, new ways of valorization must be found.

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

How a Product Intelligence Platform Accelerates a Cross-Functional Digitaliza- tion Initiative by Creating an Exact Representation of All Engineered Products

Think about the shift from old school paper street maps to the navigation app on your smartphone today. There will be a similar shift for people working in car repair shops, on shop floors, in aftersales or in maintenance. Today they all rely on complex 2D diagrams and hard to understand manuals. At Mercedes-Benz AG this is no longer true, with SPREAD’s ideas we get the possibility to create digital twins out of CAD models.

This Project Teaser is also featured on our agenda. Click to see more.

14:00on July 22, 2021(2:00 PM UTC)

How a product Intelligence platform accelerates a cross-functional digitalization initiative by creating an exact representation of all engineered products – Mercedes-Benz AG & SPREAD

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Champions of Mercedes-Benz

Executives of Mercedes-Benz

All Attendees of Mercedes-Benz

To take a look at all attendees of Mercedes-Benz please check out the following link which redirects you to the companies dedicated list of participating employees.

Mercedes-Benz attendee summary

Rearview clips by Mercedes-Benz

Session with (and by) Mercedes-Benz

A sneak peak of the agenda. Find out more on the comprehensive overview.

July 21st, 2021 – Wednesday

1:00 PM (UTC)

0:20 h

Grand Opening Ceremony – STARTUP AUTOBAHN powered by Plug and Play EXPO 10

Meet STARTUP AUTOBAHN powered by Plug and Play: all 29 Partners, Champions, and the Plug and Play Team.

Stream

Welcome

Founders Talk

Champions

Team

Read more

Together we're celebrating 5 incredible years of open innovation at STARTUP AUTOBAHN. Throughout our Grand Opening stream, we will hear from top-industry level voices and highlight some of the most innovative, game-changing technologies that have graduated from our program.

Learn what this Open Innovation Platform is all about from our 29 Partners, Champions, and the Plug and Play Team. Plus, meet our Founding Team representatives speak with our Moderator DanRam about the WHY, and celebrate the past 5 years and 10 programs of STARTUP AUTOBAHN in this short video.

Hosts of this session

motherson_pri_blk_rgb
Open Details
2:00 PM (UTC)

0:20 h

Meet the Program 10 Startups and Technologies and Success Cases from Past Programs

Get a sneak-peek into the tech of Program 10 and 9 of the best Pilot Projects in Mobility, Production, Sustainability, Enterprise and beyond.

Stream

Pilot

Startups

Read more

We give the stage to the most successful, innovative, and game-changing startups and business units of our current Program 10.

Without further ado, please meet the current batch: Atlatec, Beeplanet, Brighter AI, Cybellum, Delicious Data, DesignLED, Drishti, Dycotec Materials, Embold, Endel, Excelfore, German Autolabs, Gestoos, Kontrol, NODAR, NXRT, PeakBoard, PlanCo, Polymertal, PreAct Technologies, S1Seven, Sensel, Spread.ai, Terranet, Textia, Vencortex, Viezo, WheelMe, and Yuri Gravity.

On top of this, meet a small collection of the best of the past 5 years:

2:20 PM (UTC)

0:25 h

Executive Panel: Road to Carbon Neutrality: Towards a Fully Integrated Transport Ecosystem

Dr. Stefan Hartung, Member of the Board of Management of Robert Bosch GmbH; Uwe Wagner, Chief Technology Officer at Schaeffler AG; Dr. Josef R. Wünsch, SVP R&D Performance Materials at BASF

Stream

Executive Panel

Sustainability

Read more

Current trends such as carbon-neutral manufacturing and zero-emissions vehicles demonstrate the growing significance of sustainability in the automotive industry. These trends are not just driven by the introduction of stricter emissions regulations, but also by greater awareness of environmental issues within our society and a growing interest among consumers in sustainable and innovative vehicles.

Today’s panel discusses the vehicle of the future across the whole value chain and how companies can achieve their sustainability goals by aiming towards a fully integrated transport ecosystem

Hosts of this session

2:45 PM (UTC)

0:10 h

Pilot Talk. Complexity of vehicle wiring and synergies through cross functional digitalization

A project between Mercedes-Benz AG and SPREAD GmbH.

Stream

Pilot

Production

Read more

Think about the shift from old-school paper street maps to the navigation app on your smartphone today. There will be a similar shift for people working in car repair shops, on shop floors, in aftersales or in maintenance. Today they all rely on complex 2D diagrams and hard-to-understand manuals. At Mercedes-Benz AG this is no longer true thanks to SPREAD’s ability to create digital twins out of CAD models.

Hosts of this session

July 22nd, 2021 – Thursday

11:15 AM (UTC)

0:30 h

Introducing Endel x Mercedes-Benz Car Experience to Keep Drivers Calm and Alert

Mercedes-Benz will give insights into their philosophy of sound design for electric vehicles and the idea behind the energizing comfort programs. Endel keynotes are always creative and engaging, using bold art graphics and visionary concepts.

Breakout Session

Pilot

Mobility

Presentation + Q&A

Open

Read more

Especially relevant for press and decision-makers of the automotive industry

Mercedes-Benz will give insights into its philosophy of sound design for electric vehicles and the idea behind the energizing comfort programs. Endel keynotes are always creative and engaging, using bold art graphics and visionary concepts.

A brief introduction into the EQS Sound Experience, Mercedes-Benz first interactive sound platform for EVs and the Energizing Comfort programs in the EQS, that offer holistic media compositions, combined with top of the line comfort functions. With the absence of motor and feedback sounds in the EV, a new era has begun, where sound design can help to make the usage of cars more intuitive and is needed as guidance for a better user experience. Wellness and productivity for drivers. The future of in-car expe…

Hosts of this session

12:00 PM (UTC)

0:20 h

Sustainable Materials in Automotive

This session will give you insights on sustainable materials in automotive and successful pilot projects

Stream

Expert Panel

Sustainability

Read more

As automakers push toward the electric future, recycled and sustainable materials offer solutions to continuously innovate and drive the mobility industry forward. These novel materials do not just challenge the existing car materials industry but conform to the industry’s, and customers’ interest in more environmentally friendly options.

We will discuss the following questions: Green materials - what makes a material sustainable? What are the main conditions for sustainable materials and what are the differences between OEMs and Tier 1 Suppliers?

1:20 PM (UTC)

0:15 h

Safety at the blink of an eye – Terranet

This session will give you insights in ADAS, Sensor Systems, and Terranet´s Voxelflow Technology

Stream

Pilot

Mobility

Read more

A safe autonomous future requires fast and intelligent technologies that can identify, track and trace objects faster than the human senses. Reducing the lives threatened by the human biological limitations but also pressuring the technologies to continuously work without a single error. Pär-Olof Johannesson CEO Terranet shares his thoughts on what tomorrow’s technologies can do to ensure safety faster and all the way.

Hosts of this session

2:00 PM (UTC)

0:30 h

How a product Intelligence platform accelerates a cross-functional digitalization initiative by creating an exact representation of all engineered products – Mercedes-Benz AG & SPREAD

This session will give you insights in golden product profiles, product intelligence platforms, Quality management and digital twin

Breakout Session

Pilot

Production

Open

Read more

Especially relevant for automotive and complex production creation, quality management, make use out of product data and closed-loop manufacturing

In the session, we want to discuss the digital initiative of Mercedes-Benz and the challenges for the company. We want to show how we solved it with the product intelligence platform of SPREAD to ensure the quality in the production area of the new s-class.

We are in the vehicle internal electrical communication and wiring. We want to get used out of this data for Daimler internal processes and the creation of the highest quality products

Hosts of this session

3:40 PM (UTC)

0:20 h

The Car of the Future. Evolving Consumer Trends & Long-Term Priorities

This session gives you insights in Future Mobility, AI, and Automation

Stream

Expert Panel

Mobility

Read more

Not only the look and feel of cars have evolved in the past years, but also customer preferences and priorities have changed towards a more sustainable and electrified future. These novel changes not only challenge the existing mobility industry but also affect the whole ecosystem. OEM’s and suppliers have already tackled this ongoing challenge and will share their experiences in the upcoming session.

Participants will gain insights on the role of the car of the future and customer’s preferences and priorities. Further, the panel discusses the car of the future in the automotive industry and their differences between OEMs and Tier 1 suppliers and will give insights about pilot projects with startups from our partners Plastic Omnium, Mercedes-Benz, and Porsche.

July 23rd, 2021 – Friday

12:05 PM (UTC)

0:10 h

Keynote Markus Schäfer, Member of the Board of Management of Daimler AG & Mercedes-Benz AG; Daimler Group Research & Mercedes-Benz Cars

Join us for our finale Thought Leader Talk of EXPO 10.

Stream

Thought-Leader Voice

Read more

Hear from Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, his experience and where we will go with innovation. 

Host of this session

12:15 PM (UTC)

0:25 h

Thought-Leader Talk Jan Frodeno and Markus Schäfer

Meet 3 times Ironman world champion and Olympic gold medalist Jan Frodeno at the Final of Startup Autobahn Expo 10

Stream

Thought-Leader Talk

Read more

When the whole world came to a sudden halt due to Corona, he speeded up the pace! Jan Frodeno, the 3 times Ironman World Champion, Olympic winner, and world record holder fought the lockdown and came out stronger afterward. He took the #stayhome advice by heart and broke new ground in the event business. From his training room at home, the athlete live-streamed the first of its kind charity triathlon and inspired 320 million people in 50 countries over the web with his mental power, inner strength, and iro…

Host of this session

Express interest for EXPO 11

EXPO 10 might not be completely wrapped up yet, but we are already in preparation stage for our first big event in 2022. Apply now for your chance to participate the coming spring as we bring together innovators from around the world, showcasing new technologies and party another round of successfull STARTUP AUTOBAHN startups.

Apply nowExpo Rearview

STARTUP AUTOBAHN
powered by Plug and Play

Pfaffenwaldring 19

70569 Stuttgart

Germany

marketing-ger@pnptc.com

EXPO 10. We’re open.

Copyright © 2021 Plug & Play Germany GmbH

Crafted with in Stuttgart

Cookie Information

This website uses Analytics, a web analysis service of Google Inc. You may opt-out of anonymous tracking at any time by clicking the respective button below. A cookie will be set, which avoids having your information collected by this website with future effect. If you would like to have more information you can also take a look at our privacy policy.

I‘d rather not opt-in