How a product Intelligence platform accelerates a cross-functional digitalization initiative by creating an exact representation of all engineered products – Mercedes-Benz AG & SPREAD

This session will give you insights in golden product profiles, product intelligence platforms, Quality management and digital twin

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2:30 PM UTC

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Especially relevant for automotive and complex production creation, quality management, make use out of product data and closed-loop manufacturing

In the session, we want to discuss the digital initiative of Mercedes-Benz and the challenges for the company. We want to show how we solved it with the product intelligence platform of SPREAD to ensure the quality in the production area of the new s-class.

We are in the vehicle internal electrical communication and wiring. We want to get used out of this data for Daimler internal processes and the creation of the highest quality products

Question discussed:

  • How can we ensure the highest E/E Quality @shopfloor of Mercedes-Benz cars thru using intelligent analytics and the information from other functions?

Learning outcomes gained:

  • How you can create real business value thru the newest technologies and the use of your internal information. Spreading your internal information will help all departments to create more value for the overall business.

Agenda & Topics

All times CET, Berlin/Germany

  • Today’s challenges in vehicle creation from RD-Production-Aftersales
  • Strategy & idea
  • Realisation in the Factory 56
  • Next steps and ideas

Project Teaser

This session is associated with a pilot project that has been developed throughout our most recent STARTUP AUTOBAHN program. The comprehensive overview of this collaboration can be found below.

How a Product Intelligence Platform Accelerates a Cross-Functional Digitaliza- tion Initiative by Creating an Exact Representation of All Engineered Products

Think about the shift from old school paper street maps to the navigation app on your smartphone today. There will be a similar shift for people working in car repair shops, on shop floors, in aftersales or in maintenance. Today they all rely on complex 2D diagrams and hard to understand manuals. At Mercedes-Benz AG this is no longer true, with SPREAD’s ideas we get the possibility to create digital twins out of CAD models.

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:





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Speakers of this session


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Daniel Dilger

Ventures Director Stuttgart

Plug and Play


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